Monday, 14 November 2016

type lecture theory as practice

what is type?

type is some thing we all use and some thing we can all read. Its printed or written in our every day lives and we use it for pretty much everything. In this post I will be talking about the different types of type (no pun intended) and how they are used, I will also be talking about the different elements type is made of.

Serif typefaces are characterized by tiny lines (serifs) trailing from the edges of the strokes and stems. Also called "roman" typefaces, they are often used for headlines and narratives. Examples of serif typefaces include Georgia, Times New Roman, Palatino Linotype, Adobe Garamond Pro and Cambria.


Sans serif typefaces, on the other hand, lack these tiny lines. The French word sans means "without"—hence the name.

Alignment and Proximity

Alignment can both refer to how text is displayed (left to right, in most cases) and how each text block lines up with others. To align typographical elements more effectively, many designers rely on grid systems such as The 960 Grid System and the Golden Grid System.
Alignment and Proximity
Alignment can both refer to how text is displayed (left to right, in most cases) and how each text block lines up with others. To align typographical elements more effectively, many designers rely on grid systems such as The 960 Grid System and the Golden Grid System.

Leading

also called line height, refers to the amount of space between lines in a block of text.