what is semiotics?
semiotics is the study of signs and symbols and their uses or interpretations.The word 'semiotics' dates back to ancient Greece, but its use in modern linguistics was propelled in the 19th century with the research of Ferdinand de Saussure. Saussure was a Swiss linguist who contributed greatly to the study of semiotics, also sometimes referred to as semiology.
Not only this but semiotics can be how WE interpret messages with in a mean such as how an advert can portray a message using the product it is trying to sell by linking it with hard working families ECT
