what is theory?
a supposition or a system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained for example seeing comes before words.The child looks and recognises before it can speak.
what is theory and why study it?
Theory is Theoretical framework, critique, reading, analysis and synthesis which means to break down then bring it back together.
theory is also substance and style, setting your own work apart from others in the competitive and commercial world and critical thinking around your own work and that of others
The praxis theory
Is the process by which a theory, lesson, or skill is enacted, embodied, or realised. "praxis" may also refer to the act of engaging, applying, exercising, realising, or practising ideas.
How does theory translate to actual stuff?
Theory translates into advertising in commercial and conceptual design as well as concepts and ideas.
oscar wild - "an idea that is not dangerous is not worthy of being called an idea"
