In todays session we were learning about semiotics and how they influenced design. we looked at some christmas adverts from this year and previous years and we had to write nots about all the semiotics we could see and how they related and made us think about christmas.
The advert below is sainsburys 2016 christmas advert for this I wrote that it had he message of family warm and joyful. it was like stopmotion/claymation, the song was a message inits own right putting the idea forward that parents struggle to get things done at christmas and are very stressed they dont get to spend time with family the advert also links strongly to family christmas traditions.
The next advert is john lewis's christmas advert for 2016 I though this advert was very playful and fun. It plays with emotions by involving small woodland creatures and a family dog. you see things like family, christmas trees and presents in this advert which makes you assume its christmas.
This advert is for m&s this advert is quiet clever in the fact they use Mrs clause as a powerful figure instead of Santa. the message i got from this is that the woman is always going to be secretly hidden away behind the sense when men are away working or doing what they do and that they will always try to cover and help other people when necessary. I also got the semiotics for christmas from the red cloke and the christmas trees and snow also a figure I assume was santa.
